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黑光网 首页 > 影楼资讯 > 热点资讯 > 《2019微博“旅婚”数据报告》把握旅拍行业新风向!

《2019微博“旅婚”数据报告》把握旅拍行业新风向!

转载自:微博婚礼 2019-11-29 我要投稿
《2019微博“旅婚”数据报告》把握旅拍行业新风向!_热点资讯_影楼资讯_黑光网

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  微博婚礼联合微热点对旅行结婚产业的整体数据进行复盘,从旅拍、目的地婚礼、蜜月等三个维度进行解读,联合发布《2019微博“旅婚”数据报告》,文章有点长,但干货很足,期待你的关注。

 

  婚嫁行业整体数据分析

 

  1、婚嫁行业信息量分布

 

  据统计,在2019年1月1日至2019年10月31日,与婚嫁行业相关的全网信息量达到6123.53万条。

 

  其中微博平台产生的信息量为4156.11万条,占据总信息量的67.87%,微博是婚嫁行业相关信息的主要传播平台。

 

  其次来源于微信公众号和客户端,信息量分别为860.5万条和635.88万条,占比达到14.05%和10.37%。

 

《2019微博“旅婚”数据报告》把握旅拍行业新风向!

  2、婚嫁资讯不断成为热门话题

 

  通过上述数据可以看出,微博成为婚嫁行业信息来源的主要平台,在统计时间内,明星结婚备受关注,其中@疯狂婚礼季 和@微博婚礼联合举办的#疯狂婚礼季#活动也吸引了大批网友的关注参与。

 

《2019微博“旅婚”数据报告》把握旅拍行业新风向!

  3、婚嫁行业用户画像分析

 

  从关注婚嫁行业的用户年龄分布来看,21岁—30岁的用户成为主要关注人群,占比达到67.59%。

 

  同时31岁-40岁人群对该行业也较为关注,占比为16.90%,而41岁以上人群则鲜有关注。

 

《2019微博“旅婚”数据报告》把握旅拍行业新风向!

  通过对关注婚嫁行业的用户性别进行分析可见,女性用户占比达到61.43%,男性用户占比达38.57%,女性相比男性更关注婚嫁行业。

 

《2019微博“旅婚”数据报告》把握旅拍行业新风向!

  4、婚嫁行业关键词分析

 

  从关键词云来看,在统计期间内,“婚礼”“结婚”等成为婚嫁行业的核心传播词,“爱情”“浪漫”“开心”“幸福”“完美”“喜欢”“感情”等关键词体现出人们对幸福婚姻的憧憬和祝愿。

 

《2019微博“旅婚”数据报告》把握旅拍行业新风向!

  5、婚嫁行业网友关注点对比

 

  通过对用户关注点进行统计发现,在婚嫁行业中,网友更为关注“婚纱照”,热度指数达到58.91,此外,“表演”“酒店”“妆发”等婚礼事宜也同样被关注。

 

《2019微博“旅婚”数据报告》把握旅拍行业新风向!

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