儿童影楼用户留存难如何破解?_门市接单_影楼管理_黑光网

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黑光网 首页 > 影楼管理 > 门市接单 > 儿童影楼用户留存难如何破解?

儿童影楼用户留存难如何破解?

转载自:影楼管理之道 2020-01-09
儿童影楼用户留存难如何破解?_门市接单_影楼管理_黑光网

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  儿童千赢国际娱乐影楼客源很多,但是利润很低。原本花巨资引进的客资,只消费一次成本都顾不住,复购率太低;房租,员工的成本开支大于收入;管理,销售,还有未来发展;感到经营的很疲惫,痛苦,完全没有安全感,处在水深火热中,老板甚是焦虑。

 

  用户留存,你可能觉得是有了第一次消费,提高消费频次就是做好用户留存了。这只是做好了留,客户并没有存下。而往往绝大部分影楼在做客户的留存上,早已死在了留上面!我们做客户的留存是为了提高拉新还是业绩提高?肯定是业绩,做影楼的根本就是赚钱。当然,拉新是促使业绩更高的主要原因,但是我们还需要要分析其他原因。无非四点:销售人员能力不足;缺少员工;影楼知名度不高;套系,主题太单调。

 

儿童影楼用户留存难如何破解?

图源自黑光图库 千赢国际娱乐师一辰

 

  一般的是对客户宣传产品的价值,优惠只有一次,给客户推荐价高,让客户感到物超所值,促使客户消费,往往客户非常反感,并没有感觉到你是在给他推荐优惠与价值,而就是为了自己的提成,让他多消费,高消费;好一点的会对客户宣传产品的附加值,给客户推荐合适的,也许不是最贵的,但是最适合你,让客户感觉你是在为他着想,而不是单纯的为了业绩。

 

  很多店内只有6,7个人每个人都是身兼数职,因为没有利润,成本太高,这都理解。但事实并不是缺人,缺的是岗位职责明细。业绩不高,能有多少工作量?很大的程度是服务不到位。不单纯是进店的服务体验,更多的是客户消费后的维护与服务价值。

 

儿童影楼用户留存难如何破解?

图源自黑光图库 千赢国际娱乐师一辰

 

  品牌最快的传播,就是口碑传播。但是大家都做不好,原因是没有做好基础。那么怎么低价高效的打开知名度,传播品牌呢?最后就是本质,产品的新颖度,主题套系的多样性,场景化氛围的营造!都是促使客户消费的必要因素。

 

  在客观因素差不多的情况下,只有创新可以打败价格,吸引客户!你需要了解当地同行拍摄风格主题,价格,自己找一个新兴的风格主题。有了进店,就有转化,有了业绩就能改变,有了改变留存就不是问题。

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